Drew Barrymore’s cosmetics label Flower Beauty has announced its closure after 13 years, marking another setback for celebrity beauty ventures following the shutdown of Kim Kardashian’s Skkn by Kim. Founded in 2013 with incubator Maesa, Flower Beauty once reached $50 million in annual sales and expanded to markets including the U.K., Australia, and China. Weak localization, limited product innovation, and intensifying competition eroded its growth. While Rihanna’s Fenty Beauty and Selena Gomez’s Rare Beauty continue to thrive with clear positioning and strong consumer ties, other star-backed ventures such as Kate Moss’ Cosmoss have struggled.