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Shanghai rolls out big subsidies for beauty brands

Shanghai launched comprehensive measures to boost its cosmetics sector, offering subsidies up to 2 million RMB ($280,000) for newly registered raw materials and 50,000-100,000 RMB ($7,000-$14,000) for testing and international certification. E-commerce platforms receive funding up to 30 million RMB ($4.2 million) per project to support Shanghai-made brands. The September 25 announcement targets AI-driven R&D, 3D skin models, microfluidic chips, and organoid technology, while prioritizing products for sensitive skin, seniors, pregnant women, and medical-aesthetic users. The package positions Shanghai as a hub for high-end, functional cosmetics development.

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