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Porsche cuts margin forecast as China sales plunge

Porsche faces its toughest test since its 2022 IPO, hit by falling share prices, DAX removal, weak China sales, U.S. tariff pressures, and softer luxury EV demand. The German carmaker delayed upcoming electric models, restructured EV platform plans, and shifted focus to combustion, hybrid, and EV offerings. CEO Oliver Blume said the move balances flexibility and resilience. Financially, Porsche cut its 2025 margin forecast to 2%, down from 5%-7%, while parent Volkswagen expects a 5.1 billion euro ($5.5 billion) hit. China remains critical, with first-half deliveries down 28% YoY. Porsche China plans to shrink its dealer network to about 100 by 2026.

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