Forevermark remarkable growth with its new collection, “The One” series, which blends material innovation with artisanal craftsmanship. The De Beers Group brand announced actor and singer Luo Yunxi as its new Ambassador in Elegance in August, sparking buzz. During Qixi Festival (Chinese Valentine’s Day) week alone, Tmall sales exceeded 10 million RMB ($1.37 million), with total cross-channel sales surpassing 20 million RMB ($2.74 million). The sales stem from Forevermark’s “fun luxury” positioning, which resonates with young consumers’ desires for individuality and emotional connection.