Italian luxury brand Ferragamo opened its new concept boutique at Plaza 66 in Shanghai, marking its first entry into one of the city’s most prominent luxury retail hubs. South Korean actor Choi Si-won attended the launch event. Located on the basement level, the store features a chamfered stone façade with illuminated signage, resin-and-glass display windows, and an interior defined by cream tones, Calacatta marble, and translucent gypsum panels. Dedicated spaces include a ready-to-wear section with textured glass sliding doors for private shopping. The store operates on renewable energy, and offers women’s ready-to-wear, footwear, handbags, accessories, eyewear, and fragrances.