Coty-owned skincare label Orveda has opened its first boutique worldwide at Shanghai Centre. The launch follows the establishment of its Maison Orveda in Shanghai’s Jian Ye Li in 2023. The store highlights Orveda’s biotech-driven skincare positioning, showcasing products using plant-based active ingredients and green biotechnology. The boutique includes a spa and VIP area offering treatments from 10-minute express services to 90-minute customized experiences.