British luxury fashion label Burberry rejoined London’s FTSE 100 on Monday, one year after exiting the top-tier stock index. The company is implementing a turnaround plan to boost sales and cut costs as the global luxury sector faces weak consumer demand, notably from China, and U.S. tariff impacts. CEO Joshua Schulman, who replaced Jonathan Akeroyd last year, initiated a drastic cost-saving plan potentially affecting around 18% of its workforce, or 1,700 people. Burberry’s stock has rebounded significantly, soaring 86% in the past year. The brand was relegated to the FTSE 250 in September 2024 after strategic mistakes and weak China demand.