Tmall Apparel outlined its Double 11 (Singles’ Day) strategy, focusing on order quality, new sales channels, and targeted marketing. The platform highlighted “problem order rate” covering logistics, product quality, and service issues as a key metric. Merchants with high rates may lose traffic access and campaign slots. To drive growth, Tmall is opening clearance sales via Xianyu and offering zero-commission participation in Taobao Seckill.