Luxury footwear brand Christian Louboutin has appointed U.S. musician and actor Jaden Smith as its first creative director for menswear. Based in Paris, Smith will oversee four seasonal collections of shoes, leather goods, and accessories annually, while contributing to advertising and communications strategy. Smith called the appointment one of his life’s greatest honors. Founder Christian Louboutin praised their shared approach to creativity, love of color, and commitment to self-expression. The move aims to reinvigorate the brand's slowing menswear business following strong womenswear growth. Smith’s first full collection debuts during Paris Men’s Fashion Week in January 2026.