Shein has officially launched its Xcelerator program in France, the U.K., and China, supporting emerging designers and established brands expanding digitally. French fashion retailer Pimkie announced it will join Shein’s marketplace by end-2025 to expand its digital business. Pimkie products will launch on Shein’s platform by end-2025, accessing 160 markets worldwide. Currently, online sales contribute less than 5% of Pimkie’s revenue. CEO Salih Halassi said the collaboration aims to increase e-commerce’s revenue share to 30% within three years. Pimkie projects revenue of 150 million euros ($161 million) in 2025, targeting 300 million euros ($321 million) by 2028.