Decathlon removed marketing content from online platforms after criticism for describing the ocean as “a vast and undeveloped virgin territory” in product promotion. The Chinese translation drew particular scrutiny, emphasizing “virgin” in the female chastity sense rather than neutral “undeveloped” connotation. The phrase triggered backlash on Chinese social media, with users calling it inappropriate and filing complaints. Some urged boycotts while others debated poor translation versus consumer oversensitivity. A Decathlon spokesperson said September 16 the company “takes the matter seriously” and removed the content nationwide. The case echoes a similar Schwarzkopf controversy involving “virgin hair” translation.