Chinese perfume brand Melt Season has opened at Tokyo’s Narita International Airport, becoming the first Chinese fragrance label to enter the airport’s duty-free channel. The outlet marks the brand’s first international airport location, signaling Chinese niche perfume makers’ push into global travel retail. By choosing Narita, a major international hub with high passenger traffic, Melt Season aims to raise its profile among overseas consumers and strengthen its global retail foothold as China’s domestic fragrance sector expands rapidly.