Gap China announced Chinese actor Cheng Yi as its new brand ambassador on September 15. The Central Academy of Drama graduate is known for his roles in Love and Redemption, Immortal Samsara, and Mysterious Lotus Casebook. On September 20, Gap will launch music pop-up spaces in Shanghai and Shenzhen, offering immersive vinyl culture experiences that underscore the brand’s ties to music. The choice of Cheng represents an effort to bridge generations and cultures, engaging Chinese consumers in deeper dialogue about aesthetics and cultural resonance beyond just marketing.