Balenciaga has relaunched its fragrance business with a new collection of 10 perfumes and the opening of a dedicated perfume store in Paris. This is the brand’s first fragrance project since parent company Kering brought the business back in-house in 2023. The collection pays tribute to “Le Dix,” Balenciaga’s first fragrance introduced in the 1940s, with reinterpretations such as “No Comment,” “Muscara,” and “100%.” The bottle design echoes the original 1947 release, featuring a rectangular form, heavy glass cap, and hand-tied cord. The new perfumes debuted at the brand’s fragrance boutique at 10 Avenue George V, located next to its haute couture store.