Adidas has signed a multi-year apparel partnership with the Audi F1 team, set to begin with the 2026 Formula 1 season when Audi makes its official debut on the grid. Audi first announced its entry into F1 as an engine supplier in 2022 and is currently racing under the Stake F1 Kick Sauber name until rebranding at year-end. The deal will cover drivers Nico Hülkenberg and Gabriel Bortoleto, along with engineers, mechanics, and team staff. Adidas will design high-performance, custom apparel to support functionality and on-track performance. Ahead of the 2026 season opener in February, the two brands will also launch a co-branded global lifestyle collection of apparel, footwear, and accessories.