British toy brand Jellycat announced Chinese actress Yang Mi as its new brand partner for limited-edition products and fashion-focused projects. Yang appeared as “one-day store manager” at the Jellycat Café pop-up in Shanghai’s Plaza 66. The collaboration aims to strengthen Jellycat’s presence among younger Chinese consumers through celebrity influence and offline experiences. Yang starred in hits including Palace (2011), Eternal Love (2017), and Tiny Times film series (2013–2015). She boasts over 113 million Weibo followers.