H&M opened its flagship House of H&M on Huaihai Road, Shanghai, on September 9, marking the brand’s first concept of its kind in China. Spanning five floors, the store offers women’s, men’s, and children’s apparel alongside China’s only offline H&M Home store. New concepts include floral services, H&M Café, live-streaming studio, and exhibition space. The opening was attended by Saed El-Achkar, president of H&M Greater China Retail, with business partners. A VIP preview featured live performances and local actor appearances.