H&M will open its new flagship store, the “House of H&M,” on Shanghai’s Huaihai Middle Road on September 9. The 3,000-sqm site will serve as the company’s first global brand experience center, featuring China’s first H&M Home concept store, a café, florist, gallery-style exhibition space, and live-streaming studio. The building will house H&M’s Greater China retail headquarters on upper floors. The opening highlights H&M’s continued China focus, with Shanghai serving as a key hub. A VIP event will be held September 8 ahead of the official launch.