Tesla reduced its Model 3 Long-Range Rear-Wheel Drive price in China by RMB 10,000 ($1,400) to RMB 259,500 ($36,400) on September 1. Customers who ordered before the adjustment receive the lower price automatically. The move follows weak performance with China sales down 13.7% YoY to 432,400 units through July. July sales fell 8.4% YoY to 68,000 units amid growing competition from domestic automakers like BYD, Li Auto, and Nio. The price cut reflects weaker-than-expected orders and intensifying competition in China’s EV market, where Tesla faces pressure from local players offering competitive smart features and localized services.