Meituan Travel’s summer report shows robust demand driven by sporting events and concerts. Nanjing topped destinations, boosted by the Chinese Super League lifting hotel bookings. Shanghai’s TFBoys concerts attracted 200,000 fans, driving hotel reservations up 45%. Mid-to-long distance trips grew 15%, while short-distance searches rose 70%. Boutique small-group tours accounted for 40% of orders, nearly double last year, signaling shift from sightseeing to experiential travel.