Anta Sports and South Korean fashion group Musinsa announced the creation of a joint venture, “Musinsa China.” Anta will hold a 40% stake, while Musinsa will own 60%. The new entity will oversee the development of Musinsa’s private label Musinsa Standard and its multi-brand retail concept Musinsa Store in the Chinese market. Musinsa will lead brand and business development, while Anta provides strategic and financial support. The deal, expected to close by the end of September pending regulatory approval, will also introduce more South Korean designer brands to Chinese consumers.