Gentle Monster has launched its 2025 Bold eyewear collection, fronted by actor Tilda Swinton in a campaign set against Haus Nowhere Seoul. The collection features reimagined shield-like structure and distinctive bridge design, including nose-pad-free silhouette and contrasting lightweight metal frames. Acetate models emphasize oversized, sculptural front frames, continuing the line's futuristic aesthetic. To accompany the launch, Gentle Monster will stage limited-time installations in Seoul, Beijing, and Tokyo, featuring large-scale asymmetrical structures and textural details referencing the Bold line’s visual identity inspired by Haus Nowhere’s architectural language.