Jimmy Choo debuts Bar Hobo bag with Bai Lu
Jimmy Choo has unveiled its Fall 2025 campaign featuring Asia-Pacific brand ambassador Bai Lu, highlighting the debut Bar Hobo handbag. Shot with minimalist aesthetic, visuals capture Bai in leather jacket and skirt paired with the new bag and signature Scarlett heels. The Bar Hobo comes in three sizes, with its name referencing the bar-shaped clasp inspired by the brand’s “J” motif. The campaign also showcases updated Scarlett stilettos in black nappa leather and Adry ankle boots, designed with layered leather panels and pearl-detailed buckles.