Swiss watch exports rose 6.9% YoY in July 2025 to 2.4 billion Swiss francs ($2.73 billion), according to Federation of Swiss Watch Industry data. Growth was driven by precious metal watches (+5.3%), steel watches (+9.1%), and two-tone watches (+16.9%). Among key markets, the U.S. posted strongest performance with exports up 45% to 554.5 million Swiss francs ($632.1 million), largely due to stockpiling ahead of expected tariffs rather than real demand. Singapore rose 14.8%, Hong Kong grew 4.6%, and the U.K. remained stable. Asia weakened with Japan down 10.1% and mainland China falling 6.5% to 164.2 million Swiss francs ($187.2 million).