Louis Vuitton renewed its role as special partner of the 9th Pingyao Crouching Tiger Hidden Dragon International Film Festival in 2025. The brand will provide prizes for Fei Mu Awards including Best Actress, Best Actor, and Youth Jury Award. Louis Vuitton will collaborate with the festival’s official livestream program Pingyao Live for expanded coverage. Founded in 2017 by director Jia Zhangke, PYIFF takes place annually in Pingyao, Shanxi Province. The festival showcases global cinema while emphasizing young directors from developing countries, providing a platform for new voices and strengthening international film exchange.