Loewe has appointed Chinese actor Jiang Qiming as its latest brand ambassador. Active across film, television, theater, and musical productions, Jiang has gained recognition for his versatile performances. This year, he has appeared at several Loewe events, including the brand’s Spring/Summer 2025 womenswear show in Paris, the opening of Casa Loewe in Shanghai, and the Puzzle bag’s 10th anniversary celebration. Jiang is best known for his roles in Journey to the West (2021) and The Long Season (2023).