Swiss watchmaker Swatch apologized and pulled an ad featuring a model pulling the corners of his eyes after the image prompted uproar among Chinese social media users. Critics said the pose resembled the racist “slanted eye” gesture historically used to mock Asians. Calls for a Swatch boycott grew on Chinese social media as the ad went viral. “We sincerely apologize for any distress or misunderstanding this may have caused,” the company said Saturday, removing all related materials worldwide. However, the apology failed to appease critics. “They make money from us and still dare to discriminate against Chinese people,” one Weibo user said. Swatch gets around 27% of its revenue from China, Hong Kong and Macau.