SK-II launches Qixi gift set with Mayday collaboration
SK-II has introduced a limited-edition Crystal Bouquet gift set ahead of Qixi Festival, collaborating with brand ambassador Taiwanese band Mayday. The rose bouquet-themed packaging contains the brand’s Facial Treatment Essence featuring printed autographed notes from the band. A co-branded keychain was also released during the promotion period. The launch coincides with Mayday's 25th anniversary tour stop in Beijing, where SK-II opened a temporary Crystal Bouquet flower shop at The Box B. Visitors can create bouquets, take photos with brand displays, and receive limited gifts.