Luxury e-commerce platform Mytheresa has expanded its partnership with Italian fine jeweler Pomellato, making the brand’s collections available for the first time to customers across mainland China, Hong Kong, Macau, and Taiwan. The expanded offering is accompanied by a Qixi-themed campaign featuring Pomellato’s signature designs, reflecting the tradition of exchanging symbolic gifts to celebrate enduring relationships. The move strengthens Mytheresa’s jewelry portfolio in the Greater China market, aligning with rising demand for high-end accessories during major cultural festivals and deepening its collaboration with Pomellato in the region.