Tiffany announced the launch of its Qixi-themed podcast series “I, the Subject of Love,” produced in collaboration with five Chinese podcasts. The episodes will be released on the Xiaoyuzhou podcast app from August 12 to 25. The series shifts the focus of Qixi discussions from shared romance to the individual, exploring the choices, changes, and growth one experiences in love. Each episode examines how self-awareness and self-care shape the ability to give and receive love.