Chinese beauty brand Proya appointed actress Song Jia as its global skincare ambassador on August 13. Song, who has been in the entertainment industry for two decades, is known for her roles in films and TV dramas such as The Shadow Play, A Lifelong Journey, and Her Story. She has 13.205 million followers on Weibo, which is expected to help boost the brand's visibility. The partnership will focus on promoting Proya’s Ruby skincare line.