In its 90th anniversary year, Lancôme has partnered with the Pudong Art Museum as the exclusive brand collaborator for “Paths to Modernity: Masterpieces from the Musée d'Orsay, Paris.” The brand hosted a special “Art Talk Salon” series, bringing together leading art scholars and hosts from Chinese cultural podcasts to discuss key works from the Musée d’Orsay collection. The program included offline lectures at the museum and an online section to extend engagement, connecting the exhibition’s themes with “Diverse Beauty,” “Pioneering Spirit,” and “Happiness in the Moment.”