Skechers has appointed Hong Kong actor Tony Leung Chiu-wai as its new brand ambassador for the Asia-Pacific region. One of Asia’s most acclaimed actors, Leung has won multiple international awards, including Best Actor at the Cannes Film Festival for his role in In the Mood for Love. The collaboration will center on Skechers’ core theme of “comfort.” Skechers will launch campaigns to deepen its comfort-focused message, particularly targeting high-net-worth business consumers, while expanding its multi-age, multi-style ambassador portfolio.