French high jewelry house Boucheron has opened a new boutique at Wuhan SKP, one of the city’s most prominent luxury department stores. Covering 179 sqm, the store blends Boucheron’s signature Parisian architectural style with Chinese cultural elements. The entrance features a red accent symbolizing good fortune, while the interior includes a private VIP salon inspired by the “Cabinet Chinois” in Boucheron’s historic Place Vendôme residence. The opening reflects Wuhan’s growing importance as a luxury hub, attracting high-end jewelry consumers with its cultural depth and dynamic retail environment.