Sephora has launched the 2025 edition of Sephoria in Shanghai, its annual beauty festival celebrating global beauty enthusiasts. This year’s tour features the most immersive experience yet, showcasing exclusive hero products, trend previews, and interactive brand activations. The event reimagines beauty exploration through five themed zones (Dream, Crave, Indulge, Create, and Connect), each offering a distinct sensory journey. Attendees can experiment with makeup, skincare, fragrance, and haircare while exploring creative installations and participating in expert-led masterclasses.