In Q2 2025, Hugo Boss reported a 1% YoY increase in revenue, reaching 1.01 billion euros ($1.10 billion) — slightly above analysts’ forecasts of 998 million euros ($1.09 billion). Earnings before interest and taxes (EBIT) rose 15% to 81 million euros ($88 million), also exceeding expectations. Growth was primarily driven by the company’s core Boss menswear line, which saw a 5% increase to 808 million euros ($881 million). In contrast, Boss womenswear declined 8% to 62 million euros ($68 million), while the Hugo casualwear line fell 12% to 132 million euros ($144 million). Regionally, sales rose 3% in Europe, the Middle East, and Africa, and 2% in the Americas. However, revenue in the Asia-Pacific region dropped 5%, with particularly weak demand in China.