Skip to content
Vans undergoes major overhaul amid revenue drop

Facing a 14% revenue drop in Q1 of FY2025–2026, Vans is undergoing major overhaul under VF Corp’s “Reinvent” restructuring plan. The brand has shut 140 low-performing stores over two years — 20% of its global footprint — which improved profitability but accounted for 40% of revenue decline. Store layouts have been redesigned to better highlight footwear and separate men’s and women’s sections. Flagship locations show promise, with London sales up 15% and New York’s Fifth Avenue store outperforming the network. A Valentino collaboration is slated for fall.

Luxury’s personalized toolkit for business in China. Join now to sharpen your focus.

Subscribe now

Have an account? Login