Dior has appointed Chinese actor Deng Wei as its global beauty ambassador, marking an expanded partnership between the brand and the rising star. Deng was first named Dior’s China brand ambassador in November 2023, followed by his role as spokesperson for the brand’s skincare line in February 2025. Known for his performances in Till the End of the Moon and Lost You Forever, Deng has garnered a strong fan base, with over 6.78 million followers on Weibo.