Amorepacific reported strong Q2 2025 results, with revenue up 8.9% YoY to 1.095 trillion South Korean won ($840 million) and operating profit surging 555.5% to 80.1 billion KRW ($61.4 million). Growth was driven by a 23% sales rebound in China following structural reforms and renewed investment, including launching skincare brand Aestura across major e-commerce platforms. Domestic sales rose 8.2%, while overseas revenue grew 14.4%. Key brands like Sulwhasoo, Laneige, and Innisfree saw strong performance across Europe, the Middle East, and the Americas.