Tiffany & Co has launched its 2025 Qixi campaign short film, featuring brand and house representatives Tang Yan, Zhang Ruoyun, and Zhong Chuxi. Centered on the theme “I Am the Subject of Love,” the film showcases each actor wearing pieces from the Tiffany HardWear collection. In the film, the three share personal reflections on self-love and individuality, aligning with the collection’s bold aesthetic. Each story highlights different perspectives on strength and self-expression.