Louis Vuitton has launched its 2025 Qixi Festival (Chinese Valentine’s Day) collection, featuring handbags, shoes, and fragrances in a campaign themed around the “Louis Vuitton Express.” Highlights include the Dream series bags with watercolor-style prints and updated versions of the Side Trunk and Cargo lines. The brand is also promoting its Mon Monogram service, allowing personalization of bags and travel goods with custom colors, stripes, and initials — available online and in-store.