Italy’s Competition Authority (AGCM) issued fast fashion company Shein with a 1 million euro ($1.17 million) fine for “misleading and/or deceptive environmental messages and claims.” The fine targeted Dublin-based Infinite Styles Services Co, which manages Shein’s European website. AGCM criticized claims about recyclability and Shein’s “circular system” for minimizing waste as “false or confusing.” Italian officials also contested Shein’s greenhouse gas emissions targets, calling them “vague and generic” and contradicted by actual increases in 2023 and 2024. This follows France’s 40 million euro ($46.9 million) fine in July over fake discounts and misleading environmental claims.