JD.com will acquire German electronics retail giant Ceconomy for 2.2 billion euros ($2.5 billion), marking a strategic pivot from cross-border e-commerce to localized operations in Europe. The deal gives JD nearly a 30% stake and includes over 1,000 MediaMarkt and Saturn stores across 12 countries. The acquisition provides JD with a mature retail network and supply chain to resolve longstanding challenges like inventory shortages and delivery delays. JD plans to transform Ceconomy’s stores into rapid delivery hubs, replicating its China-based “hour-level” fulfillment model. The transaction is expected to be completed in H1 2026.