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Porsche profit plunges 67% on China slump, US tariffs

Porsche’s operating profit fell 67% YoY to 1.01 billion euros ($1.15 billion) in H1 2025, while revenue declined 6.7% to 18.16 billion euros ($20.7 billion). The company cited U.S. import tariffs, model updates, and weaker global demand, especially in China, for the slump. Global deliveries dropped 6.1% to 146,391 vehicles, with electric models making up 36.1% of the total. Porsche has lowered its full-year margin forecast to 5%, down from 6.5%, factoring in restructuring costs. Despite challenges, Porsche expects growth to resume in 2026.

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