To mark this year’s Qixi Festival, French brand Lemaire collaborated with Chinese photographer Mengyu Zhou on a photo series that explores themes of companionship and emotional connection. Set along Shanghai’s Suzhou Creek, the series follows three subjects — Nick, Didi, and Zeo — as they wander through parks and across bridges, eventually gathering in a studio to play music together. The visuals offer a quiet reflection on the interpersonal warmth and understated intimacy associated with China’s traditional Valentine;s Day. As part of the campaign, Lemaire introduced new versions of its signature Fortune Croissant bags made from coated cotton canvas in a dark brick-red hue.
Lemaire, Mengyu Zhou explore love in Qixi push
Upgrade to Pro
Luxury’s personalized toolkit for business in China.
Join now to sharpen your focus.
Subscribe now
Have an account? Login