To mark the 2025 Qixi Festival (Chinese Valentine’s Day), Celine has released a new campaign film highlighting diverse portraits of women and the enduring cultural connection between Paris and Shanghai. The shoot took place at the former French Club in Shanghai, a historic Art Deco building constructed in 1926. The campaign features brand ambassador Sun Qian alongside models Zhao Jiali, Li Qiuyue, Li Yuyu, and Zhao Ziqi. Celine also introduced a range of gift selections for the occasion, including China-exclusive items. The collection integrates playful seasonal elements into the brand’s core aesthetic, such as Cupid arrow motifs on jackets and T-shirts, pom-pom charms, beaded lettering on hoodies, and heart pendant necklaces.