Amid widespread heatwaves across China this summer, consumer demand for water-related and cooling products has surged, according to data from Tmall. Sales of swimwear in July recorded strong double-digit YoY growth, with one-piece swimsuits leading the category. Well-known swimwear brands including Speedo, Decathlon, Balneaire, Zoke, Swans, and Pulassi all posted double-digit growth in July. Decathlon’s new “Little Orange Light” line saw monthly sales increase by over 50%, while Pulassi’s Moonstone racing swimsuit surpassed 1 million RMB ($139,000) in sales, ranking No.1 in the quick-dry swimwear category on Tmall. Sales of swimming accessories such as goggles and caps nearly doubled compared to last year.