Balenciaga has released its Qixi Festival (Chinese Valentine’s Day) 2025 campaign, featuring actor couple Zhou Qiqi and Jiang Qilin. Shot by artist Feng Li, the couple is portrayed standing still in front of Shanghai landmarks such as the Shanghai Opera House and the Bund, embodying the campaign’s “Frozen in Time” theme. Amid bustling crowds, the two appear absorbed in a quiet moment of intimacy. In the visuals, Zhou and Jiang wear pieces from the Qixi 2025 collection, including T-shirts with a double-heart motif and a mini Rodeo bag adorned with a Qixi-themed charm.