According to the latest data from the Federation of the Swiss Watch Industry, Swiss watch exports fell 5.6% year-on-year in June to 2.2 billion CHF ($2.5 billion), driven by sharp declines in key markets including the U.S., Japan, and Hong Kong.

Despite a slight 0.1% drop in exports for the first half of 2025 (13 billion CHF or $14.8 billion), weakening market trends suggest further declines may follow. In June, exports to the U.S. dropped 17.6%, Japan 11%, and Hong Kong 10.6%, while mainland China saw a 6.4% increase — the first rise this year.

Watches priced between 500 and 3,000 CHF ($570–$3,400) were the only bright spot, with export value up 16%, while higher-end timepieces (above 3,000 CHF or $3,400) saw a 9.2% decline. Exports to the top six markets fell 7.6%, accounting for over half of global Swiss watch exports, signaling broad-based softening across the sector.