Louis Vuitton is under investigation by Hong Kong’s Office of the Privacy Commissioner for Personal Data following a data breach that exposed the personal information of approximately 419,000 customers — including names, contact details, and shopping history.

The breach was first detected by the brand’s French headquarters on June 13 but was not reported to local authorities until July 17, raising concerns over delayed disclosure. Legal experts note that LVHK could face administrative penalties, civil claims, or even criminal charges if found in violation of Hong Kong’s privacy laws.

The incident follows similar breaches in Singapore and South Korea, drawing criticism over LVMH’s data security practices. Industry experts warn that repeated leaks may erode Louis Vuitton’s brand reputation, particularly as its popularity continues to rise in China. Analysts are urging stronger cybersecurity investments and more robust internal privacy protocols across the luxury sector, which has faced a wave of high-profile data breaches in recent months.